![]() ![]() ![]() By the time Lewis approached Kahneman, the potential book subject had won the Nobel Memorial Prize in Economic Sciences, despite identifying as a psychologist. That research demonstrated the irrationalities of the human brain and recommended how such irrational thinking could be minimized. The review also emphasized that the author seemed unaware that the techniques were grounded in the decades-old research of Tversky and Kahneman. The review praised Lewis for explaining how most baseball executives had been choosing players using irrational criteria. Lewis’ fascination with Tversky and Kahneman began with a reference in a review of his bestseller Moneyball, a book that explained how the Oakland Athletics organization overhauled its decision-making processes in order to sign the best athletes possible on a limited budget. But Kahneman is still living, and Lewis spent lots of time with him studying his theories of how the human mind works while making decisions ranging from product purchasing decisions to choosing a marriage partner. Tversky died in 1996, before Lewis ( Flash Boys: A Wall Street Revolt, 2014, etc.) even recognized his name. The bestselling author combines biography with recent intellectual history in a saga about the influential Israeli psychologist team of Daniel Kahneman and Amos Tversky. ![]()
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